Analysis of The Transformation in Pinduoduo Based on SWOT Model and 4C Marketing Theory

With the rapid development of Internet in China, competition field e-commerce is becoming more and fierce. Under impact economic expansion COVID-19, it no longer feasible for platforms maintain their original competitive strategies. In this context, how to fully grasp advantages existing strategies take advantage opportunities brought by external environment has become an important task sustainable platforms. background, Pinduoduo actively responds epidemic changes environment, makes full use its low-end market unique social marketing strategies, gradually puts focus on investment agricultural scientific research adapt consumer behaviour at present stage. Guided 4C theory, paper studies habits from four directions consumer, cost, convenience communication. Then SWOT analysis was applied study internal agriculture community group buying business transformation. The results showed that some deficiencies Next, view shortcomings transformation, combined with literature relevant materials, put forward optimization suggestions